Stretching the bounds of human mobility
PLIABILITY
THE ROMWOD REBRANDWONDER
How do you transform CrossFit’s most beloved stretching app into a lifestyle mobility platform for the masses?
EXPLORE
Unlock greater movement for all
By increasing app access, content variety, and brand versatility, we can transform anyone’s freedom to move with ease.
Meet the Human Movement Brand.
A science-backed movement platform encouraging people to come together virtually and move, every day.
CELEBRATE
More than just a platform.
Pliability is an experience. It fuses flexibility, mindfulness, and breathwork into short and daily guided videos — beneficial for any and every human being. Scientifically measured to enhance both mental and physical health, this platform expands far beyond stretching. It helps people move better. Stay fitter, for longer. Stress less. So really, stretch more.
THE JOURNEY
Where the strategy came to play.
Stakeholder + customer interviews
Brand foundation workshops
Brand strategy + positioning
Messaging guide
Launch campaign
